{"id":1361,"date":"2016-10-07T08:20:50","date_gmt":"2016-10-07T07:20:50","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1361"},"modified":"2016-10-07T08:20:50","modified_gmt":"2016-10-07T07:20:50","slug":"z-youtubera-marketakem-part-ii","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/10\/07\/z-youtubera-marketakem-part-ii\/","title":{"rendered":"Z YOUTUBERA MARKE\u0164\u00c1KEM PART II."},"content":{"rendered":"

M\u00e1me tu druhou \u010d\u00e1st na\u0161\u00ed minis\u00e9rie \u201cZ Youtubera marke\u0165\u00e1kem\u201d. Tentokr\u00e1t, jak u\u017e bylo avizov\u00e1no, se dozv\u00edme v\u00edce o \u017eivot\u011b Social media specialisty v akv\u00e1rku od Terezy \u010cencov\u00e9 aka <\/span>LuxyLady2<\/span><\/i><\/a>. Terka s n\u00e1mi zat\u00edm v akv\u00e1rku plave jen dva m\u011bs\u00edce, ale i za tak kr\u00e1tkou dobu m\u011bla mo\u017enost nakouknout do hlubin marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch a shrnout tak sv\u00e9 dojmy z obou b\u0159eh\u016f.<\/span><\/p>\n

<\/p>\n

Terka na sv\u00e9m YouTube kan\u00e1le sd\u00edl\u00ed nejen beauty tipy, ale tak\u00e9 lifestyle t\u00e9mata a novinky. A u n\u00e1s se ka\u017ed\u00e9 osobn\u00ed prezentaci a pr\u00e1ci na osobn\u00edm brandingu fand\u00ed. P\u0159e\u010dt\u011bte si, co n\u00e1m prozradila o sv\u00e9 cest\u011b od vlogov\u00e1n\u00ed\u00a0k marketingu.<\/p>\n

https:\/\/youtu.be\/sAnHOUYxXh8<\/p>\n

Jak jsi za\u010d\u00ednala s vlogov\u00e1n\u00edm?<\/i><\/b><\/p>\n

Nejd\u0159\u00edv jsem za\u010dala s psan\u00fdm blogem, ale stra\u0161n\u011b m\u011b l\u00e1kalo b\u00fdt \u201cp\u0159ed kamerou\u201d a \u0159\u00edkala jsem si, \u017ee jsem tak stra\u0161n\u011b ukecan\u00e1 a \u017eiv\u00e1, \u017ee to prost\u011b zkus\u00edm. Sedla jsem si a nato\u010dila jsem prvn\u00ed video na iPad. Bylo \u0161\u00edlen\u00e9, ale lidem se l\u00edbilo a volali po dal\u0161\u00edch vide\u00edch. \ud83d\ude42<\/span><\/p>\n

Jak ses dostala od vlogov\u00e1n\u00ed k marketingu?<\/i><\/b><\/p>\n

I d\u00edky YT jsem m\u011bla mo\u017enost spolupracovat s mnoha zn\u00e1m\u00fdmi a zaj\u00edmav\u00fdmi firmami a zna\u010dkami. Spolupod\u00edlela jsem se na r\u016fzn\u00fdch akc\u00edch a kampan\u00edch a potk\u00e1vala zaj\u00edmav\u00e9 lidi. Na druhou stranu jsem ale v\u017edy v\u011bd\u011bla, \u017ee chci d\u011blat marketing. Proto V\u0160 tohoto zam\u011b\u0159en\u00ed pro m\u011b byla jasn\u00e1 volba. Sp\u00ed\u0161 jsem si pot\u0159ebovala ujasnit, jak\u00fdm sm\u011brem a odv\u011btv\u00edm marketingu chci j\u00edt.<\/span><\/p>\n

Co obn\u00e1\u0161\u00ed pr\u00e1ce jako Social Media Specialist?<\/i><\/b><\/p>\n

Ono to opravdu nen\u00ed jen vymyslet obr\u00e1zek a hodit ho na timeline. Je to mnohem v\u00edc. Je tam od v\u0161eho trochu. Mus\u00edme b\u00fdt trochu mana\u017eery, kte\u0159\u00ed hl\u00eddaj\u00ed term\u00edny, zad\u00e1vaj\u00ed \u00fakoly a vym\u00fd\u0161l\u00ed r\u016fzn\u00e9 nov\u00e9 strategie. Jsme i cop\u00edkama, kte\u0159\u00ed vym\u00fd\u0161l\u00ed, jak zaujmout lidi prost\u0159ednictv\u00edm slov. Taky mus\u00edme b\u00fdt ads specialisti, vyznat se v \u010d\u00edslech, a um\u011bt si nastavit reklamu. Zkr\u00e1tka mus\u00edme b\u00fdt multifunk\u010dn\u00ed. A to m\u011b na tom bav\u00ed.<\/span><\/p>\n

Jak zvl\u00e1d\u00e1\u0161 spojovat vlogov\u00e1n\u00ed a pr\u00e1ci v social media agentu\u0159e?<\/i><\/b><\/p>\n

P\u0159izn\u00e1m se, \u017ee mi to d\u011bl\u00e1 trochu probl\u00e9m. Je to pro m\u011b velmi n\u00e1ro\u010dn\u00e9 \u010dasov\u011b, proto\u017ee krom\u011b pr\u00e1ce a vide\u00ed m\u00e1m je\u0161t\u011b \u0161kolu, kterou letos dokon\u010duji, velkou bandu kamar\u00e1d\u016f, p\u0159\u00edtele, rodinu a dom\u00e1cnost. Tak\u017ee se nest\u00e1v\u00e1 moc \u010dasto, \u017ee m\u00e1m voln\u00fd \u010das. A jeliko\u017e jsem d\u0159\u00edv byla zvykl\u00e1 pracovat v\u00edce „free“ a m\u00e9n\u011b hodin, je to pro m\u011b docela n\u00e1ro\u010dn\u00e9 pracovat ka\u017ed\u00fd den a po cel\u00fd den. <\/span><\/p>\n

\"_DSC5950\"
S youtubery v akv\u00e1rku se opravdu nikdy nenud\u00edme!<\/figcaption><\/figure>\n

Dalo by se u\u017eivit jen jako youtuber? Jak je to v \u010cR ve srovn\u00e1n\u00ed se zahrani\u010d\u00edm?<\/i><\/b><\/p>\n

Je to p\u0159esn\u011b tak, jak minule popisoval Pavel. D\u00e1 se to, ale je to full time job a do budoucna je nejist\u00fd. <\/span><\/p>\n

Jak d\u016fle\u017eit\u00e9 je rychle reagovat na nov\u00e9 trendy a v\u00fdvoj na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/i><\/b><\/p>\n

Mysl\u00edm si, \u017ee se jedn\u00e1 o jednu z nejd\u016fle\u017eit\u011bj\u0161\u00edch v\u011bc\u00ed na t\u00e9to pr\u00e1ci. Proto je dobr\u00e9 sledovat r\u016fzn\u00e9 str\u00e1nky, tipy, konference atd. Zkr\u00e1tka v\u0161e, co by pro n\u00e1s na soci\u00e1ln\u00edch s\u00edt\u00edch mohlo m\u00edt n\u011bjakou v\u00e1hu nebo by n\u00e1s to n\u011bkam posunulo. Proto se mi l\u00edb\u00ed pond\u011bln\u00ed porady, kter\u00e9 p\u0159in\u00e1\u0161\u00ed r\u016fzn\u00e9 tipy\u00a0na dobr\u00e9 vymo\u017eenosti a novinky z tohoto sv\u011bta.<\/span><\/p>\n

Bonus: Jak\u00fd je \u017eivot v akv\u00e1rku?
\n<\/i><\/b><\/p>\n

J\u00e1 jsem tady moc spokojen\u00e1. Jsem hrozn\u011b r\u00e1da, \u017ee mi \u017eraloci dali p\u0159\u00edle\u017eitost plavat s nimi. Moc si to u\u017e\u00edv\u00e1m!<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e1me tu druhou \u010d\u00e1st na\u0161\u00ed minis\u00e9rie \u201cZ Youtubera marke\u0165\u00e1kem\u201d. Tentokr\u00e1t, jak u\u017e bylo avizov\u00e1no, se dozv\u00edme v\u00edce o \u017eivot\u011b Social media specialisty v akv\u00e1rku od Terezy \u010cencov\u00e9 aka LuxyLady2. Terka s n\u00e1mi zat\u00edm v akv\u00e1rku plave jen dva m\u011bs\u00edce, ale i za tak kr\u00e1tkou dobu m\u011bla mo\u017enost nakouknout do hlubin marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch a […]<\/p>\n","protected":false},"author":1,"featured_media":1367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[8],"tags":[13,59,81,87,99,100,101,102,104],"class_list":["post-1361","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-akvarko","tag-agency-life","tag-marketing","tag-social-meda-agency","tag-socialsharks","tag-youtube","tag-youtuber","tag-z-youtubera-marketakem","tag-ze-zivota-v-akvarku","tag-zraloci","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1361"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/1367"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}