{"id":1210,"date":"2016-08-29T15:18:12","date_gmt":"2016-08-29T14:18:12","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1210"},"modified":"2016-08-29T15:18:12","modified_gmt":"2016-08-29T14:18:12","slug":"big-shock-brazil-mix-jak-jsme-komunikovali-letni-limitku","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/08\/29\/big-shock-brazil-mix-jak-jsme-komunikovali-letni-limitku\/","title":{"rendered":"P\u0159\u00edpadovka: Big Shock! Brazil Mix &#8211; Jak jsme vyprodali letn\u00ed limitku?"},"content":{"rendered":"<p style=\"text-align: justify;\">Leto\u0161n\u00ed\u00a0l\u00e9to pat\u0159ilo v Socialsharks\u00a0Big Shocku Brazil Mix.\u00a0Tato letn\u00ed limitovan\u00e1 edice obl\u00edben\u00e9ho energetick\u00e9ho n\u00e1poje si toti\u017e zvolila soci\u00e1ln\u00ed m\u00e9dia jako sv\u016fj jedin\u00fd marketingov\u00fd kan\u00e1l. Na rozd\u00edl od sv\u00fdch p\u0159edch\u016fdc\u016f, p\u0159\u00edchut\u00ed Watermelon a Cherry, se tak nep\u0159edstavila ve\u0159ejnosti\u00a0v televizn\u00ed kampani, ale v\u00fdhradn\u011b na Facebooku, Instagramu a Snapchatu. Jak se j\u00ed da\u0159ilo? A p\u0159edev\u0161\u00edm jak\u00e9 formy komunikace a s jak\u00fdmi \u00fasp\u011bchy jsme pro limitku zvolili?<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h2 style=\"text-align: justify;\">Facebook je v\u00e1\u0161, my let\u00edme\u00a0do Braz\u00edlie!<\/h2>\n<p style=\"text-align: justify;\">Vzhledem k l\u00e9ty pilovan\u00e9, aktivn\u00ed komunit\u011b Big Shock! v soci\u00e1ln\u00edch m\u00e9di\u00edch jsme si troufli v r\u00e1mci teasingov\u00e9 kampan\u011b p\u0159\u00edmo po\u017e\u00e1dat na\u0161e fanou\u0161ky o pomoc.<\/p>\n<p style=\"text-align: justify;\">V\u00fdchoz\u00ed situace? Odl\u00e9t\u00e1me na t\u00fdden na dovolenou do Braz\u00edlie.\u00a0Co tam?\u00a0Oddychnout si, nabrat s\u00edly, zrekreovat.\u00a0A na\u0161i fanou\u0161ci? Ti se n\u00e1m zat\u00edm mus\u00ed postarat o p\u0159\u00edsp\u011bvky.<\/p>\n<p style=\"text-align: justify;\">Teasingovou kampa\u0148 k limitovan\u00e9 edici Brazil Mix jsme tak spustili ji\u017e 12. dubna. A mo\u017enost\u00ed v\u00fdhry chlad\u00edc\u00edch box\u016f jsme motivovali fanou\u0161ky, aby n\u00e1m pos\u00edlali v\u0161e, co by si p\u0159\u00e1li m\u00edt na ofici\u00e1ln\u00edm Big Shock! profilu.<\/p>\n<p style=\"text-align: justify;\">Za \u0161est dn\u00ed n\u00e1m p\u0159i\u0161lo <strong>126 sout\u011b\u017en\u00edch fotografi\u00ed, gif\u016f a\u00a0vide\u00ed.<\/strong> Deset nejlep\u0161\u00edch se pak propracovalo p\u0159\u00edmo na ofici\u00e1ln\u00ed str\u00e1nku Big Shock! Ka\u017ed\u00fd den tak m\u011bl\u00a0<em>Facebook ve sv\u00fdch rukou<\/em> jin\u00fd fanou\u0161ek Big Shocku. A krom\u011b \u0159ady obr\u00e1zk\u016f n\u00e1m jeden z fanou\u0161k\u016f slo\u017eil dokonce i hymnu.<\/p>\n<p><center><\/p>\n<div id=\"fb-root\"><\/div>\n<p><script>\/\/ <![CDATA[\n(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = \"\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));\n\/\/ ]]><\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/bigshock.cz\/videos\/1155832767781007\/\" data-width=\"620\">\n<div class=\"fb-xfbml-parse-ignore\"><a href=\"https:\/\/www.facebook.com\/bigshock.cz\/videos\/1155832767781007\/\">Post<\/a> by <a href=\"https:\/\/www.facebook.com\/bigshock.cz\/\">BIG SHOCK!<\/a>.<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><\/center><\/p>\n<p style=\"text-align: justify;\">Po t\u00fddnu, kdy jsme nechali Facebook skute\u010dn\u011b jen v rukou fanou\u0161k\u016f &#8211; neodepisovali jsme na zpr\u00e1vy, ani jsme nevy\u0159izovali koment\u00e1\u0159e\u00a0&#8211;\u00a0jsme v prvn\u00edm &#8222;podovolenkov\u00e9m&#8220; statusu\u00a0ozn\u00e1mili, \u017ee jsme jim z dovolen\u00e9 p\u0159eci jen n\u011bco p\u0159ivezli. Aby to ale nebylo tak jednoduch\u00e9, <strong>d\u00e1rek fanou\u0161k\u016fm p\u0159edstav\u00edme a\u017e 1. kv\u011btna 2016<\/strong>. A pr\u00e1v\u011b v ned\u011bli po t\u0159ech t\u00fddnech nap\u00edn\u00e1n\u00ed jsme kone\u010dn\u011b ozn\u00e1mili novou limitovanou p\u0159\u00edchu\u0165 Brazil Mix.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script>\/\/ <![CDATA[\n(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = \"\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));\n\/\/ ]]><\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/facebook.com\/bigshock.cz\/photos\/a.126057817425179.14275.124213364276291\/1162271177137166\/?type=3\" data-width=\"620\">\n<div class=\"fb-xfbml-parse-ignore\"><a href=\"https:\/\/facebook.com\/bigshock.cz\/photos\/a.126057817425179.14275.124213364276291\/1162271177137166\/?type=3\">Post<\/a> by <a href=\"https:\/\/www.facebook.com\/bigshock.cz\/\">BIG SHOCK!<\/a>.<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">D\u00edky\u00a0teasingu, skv\u011bl\u00e9 komunit\u011b a jej\u00edmu aktivn\u00edm zapojen\u00ed se zraky fanou\u0161k\u016f v ned\u011bli 1. 5. hromadn\u011b upnuli na Facebookovou\u00a0str\u00e1nku Big Shock! A ozn\u00e1men\u00ed limitovan\u00e9 edice Brazil Mix se stalo <strong>nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm p\u0159edstaven\u00edm nov\u00e9 p\u0159\u00edchut\u011b v historii str\u00e1nky<\/strong>. Nejv\u011bt\u0161\u00ed, a pro n\u00e1s i ty nejrelevantn\u011bj\u0161\u00ed rozd\u00edly, se projevily p\u0159edev\u0161\u00edm v organick\u00e9m z\u00e1sahu oznamovac\u00edch p\u0159\u00edsp\u011bvk\u016f p\u0159\u00edchut\u00ed Watermelon, Cherry a Brazil Mix.<\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/business.facebook.com\/bigshock.cz\/photos\/a.126057817425179.14275.124213364276291\/948993701798249\/?type=3&amp;permPage=1\">Ozn\u00e1men\u00ed Watermelonu<\/a> (14. 4. 2016) &#8211; 23 360 organick\u00fd z\u00e1sah<br \/>\n<\/em><em><a href=\"https:\/\/www.facebook.com\/bigshock.cz\/photos\/a.126057817425179.14275.124213364276291\/1006833096014309\/?type=3&amp;permPage=1\">Ozn\u00e1men\u00ed Cherry<\/a> (28. 7. 2016) &#8211; 43 343 organick\u00fd z\u00e1sah<br \/>\n<\/em><em><strong><a href=\"https:\/\/business.facebook.com\/bigshock.cz\/photos\/a.126057817425179.14275.124213364276291\/1162271177137166\/?type=3&amp;permPage=1\">Ozn\u00e1men\u00ed Brazil Mix<\/a> (1. 5. 2016) &#8211; 113 782 organick\u00fd z\u00e1sah<\/strong><\/em><\/p>\n<h2 style=\"text-align: left;\">Live\u00a0sout\u011b\u017een\u00ed a\u00a0brazilsk\u00fd suver\u00e9n<\/h2>\n<p style=\"text-align: justify;\">I samotn\u00e9 odhalen\u00ed opravdick\u00e9 plechovky jsme se rozhodli pojmout netradi\u010dn\u011b. Nam\u00edsto klasick\u00e9ho oznamovac\u00edho obr\u00e1zku \u010di videa jsme pro fanou\u0161ky uspo\u0159\u00e1dali t\u00e9m\u011b\u0159 p\u016flhodinov\u00e9 \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed, k\u00a0n\u011bmu\u017e\u00a0se bez p\u0159edchoz\u00edho ozn\u00e1men\u00ed p\u0159ipojilo p\u0159es 9 000 fanou\u0161k\u016f Big Shock! \u017div\u011b jsme p\u0159i n\u011bm rozdali historicky prvn\u00ed t\u0159i plechovky Brazil Mix a \u0161\u0165astn\u00ed div\u00e1ci tak m\u011bli mo\u017enost ochutnat novou p\u0159\u00edchu\u0165 jako\u00a0jedni z prvn\u00edch v republice. D\u00edky \u017eiv\u00e9 interakci s fanou\u0161ky <strong>p\u0159ibylo pod 30 minutov\u00fdm \u017eiv\u00fdm vys\u00edl\u00e1n\u00edm obt\u00ed\u017en\u011b p\u0159ekonateln\u00fdch 2 348 koment\u00e1\u0159\u016f<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script>\/\/ <![CDATA[\n(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = \"\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));\n\/\/ ]]><\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/business.facebook.com\/bigshock.cz\/videos\/1164389693591981\/\" data-width=\"620\">\n<div class=\"fb-xfbml-parse-ignore\"><a href=\"https:\/\/business.facebook.com\/bigshock.cz\/videos\/1164389693591981\/\">Post<\/a> by <a href=\"https:\/\/www.facebook.com\/bigshock.cz\/\">BIG SHOCK!<\/a>.<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Od\u00a0prvn\u00edho kv\u011btna, kdy jsme Brazil Mix ozn\u00e1mili, po \u0161estn\u00e1ct\u00e9ho srpna, kdy ze skladu ode\u0161la posledn\u00ed plechovka letn\u00ed limitky, jsme Brazil Mix podporovali dvaadvaceti p\u0159\u00edsp\u011bvky na Facebooku. Odbavili jsme <strong>9 041 koment\u00e1\u0159\u016f, z\u00edskali 64 610 reakc\u00ed, nabyli 1 128 sd\u00edlen\u00ed<\/strong>.\u00a0Prost\u00fdm pou\u017eit\u00edm pr\u016fm\u011bru to znamen\u00e1, \u017ee typick\u00fd p\u0159\u00edsp\u011bvek s Brazil Mix v hlavn\u00ed roli vykazoval zhruba 2 937 reakc\u00ed, 411 koment\u00e1\u0159\u016f a 51 sd\u00edlen\u00ed.\u00a0P\u0159\u00edsp\u011bvky s Brazil Mix zaznamenaly v dan\u00e9m obdob\u00ed \u00a0<strong>3 770 660 impres\u00ed<\/strong>, p\u0159i\u010dem\u017e pr\u016fm\u011brn\u00fd organick\u00fd dosah jednoho postu se zastavil na 23 899 unik\u00e1tn\u00edch u\u017eivatel\u00edch.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"\/\/giphy.com\/embed\/3o6Zt6J8rCrssNJMzu\" width=\"620\" height=\"320\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Krom\u011b klasick\u00e9 komunikace jsme s plechovkou Brazil Mix hackovali i popul\u00e1rn\u00ed spole\u010densk\u00e1 t\u00e9mata. D\u00edky nim a segmentaci u\u017eivatel\u016f p\u0159i nastavov\u00e1n\u00ed reklamn\u00ed podpory, jsme mohli oslovit zase trochu jin\u00e9, tematicky naprosto relevantn\u00ed u\u017eivatele. <a href=\"https:\/\/www.facebook.com\/bigshock.cz\/photos\/a.126057817425179.14275.124213364276291\/1209798729051077\/?type=3\">P\u0159\u00edsp\u011bvek s Pok\u00e9mon: GO<\/a> jsme vydali na \u010desk\u00e9m Facebooku jako jedni z prvn\u00edch. V\u00fdte\u010dn\u011b se da\u0159ilo na\u0161\u00ed lehk\u00e9 parodii na dev\u00e1tou epizodu seri\u00e1lu Hra o tr\u016fny, kterou jsme spojili s vysv\u011bd\u010den\u00edm a za dva dny propagace <strong>z\u00edskala kreativa p\u0159es 2 000 reakc\u00ed<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"fb-root\"><\/div>\n<p><script>\/\/ <![CDATA[\n(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = \"\/\/connect.facebook.net\/en_US\/all.js#xfbml=1\"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));\n\/\/ ]]><\/script><\/p>\n<div class=\"fb-post\" data-href=\"http:\/\/www.facebook.com\/bigshock.cz\/photos\/a.126057817425179.14275.124213364276291\/1201338219897128\/?type=3&amp;permPage=1\" data-width=\"620\">\n<div class=\"fb-xfbml-parse-ignore\"><a href=\"http:\/\/www.facebook.com\/bigshock.cz\/photos\/a.126057817425179.14275.124213364276291\/1201338219897128\/?type=3&amp;permPage=1\">Post<\/a> by <a href=\"https:\/\/www.facebook.com\/bigshock.cz\/\">BIG SHOCK!<\/a>.<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Hrdina Snapu a Inst\u00e1\u010de<\/h2>\n<p style=\"text-align: justify;\">V pr\u016fb\u011bhu kampan\u011b Brazil Mix jsme dbali na to, aby komunikace nov\u00e9 p\u0159\u00edchut\u011b byla nap\u0159\u00ed\u010d soci\u00e1ln\u00edmi s\u00edt\u011bmi kompaktn\u00ed, av\u0161ak origin\u00e1ln\u00ed a suver\u00e9nn\u00ed. A tedy aby jednoho fanou\u0161ka bavilo sledovat plechovku na t\u0159ech soci\u00e1ln\u00edch s\u00edt\u00edch &#8211; v tomto p\u0159\u00edpad\u011b na Facebooku, Instagramu a Snapchatu. Zat\u00edmco na Facebooku jsme komunikaci ladili do b\u00edl\u00fdch jednoduch\u00fdch t\u00f3n\u016f, Instagram @bigshockcz jsme vizu\u00e1ln\u011b sladili do t\u0159\u00ed samostatn\u00fdch pruh\u016f a krom\u011b typick\u00fdch fotek jsme za\u0159adili i cit\u00e1ty v duchu motta Shock Yourself.<\/p>\n<p><a href=\"http:\/\/instagram.com\/bigshockcz\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1255\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/08\/Sni%CC%81mek-obrazovky-2016-08-26-v-16.11.41-1024x537.png\" alt=\"Sni\u0301mek obrazovky 2016-08-26 v\u00a016.11.41\" width=\"620\" height=\"325\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Koncept komunikace a jeho spr\u00e1vnost se projevila p\u0159edev\u0161\u00edm na n\u00e1r\u016fstu fanou\u0161kovsk\u00e9 z\u00e1kladny na Instagramu. Se st\u00e1le stejnou reklamn\u00ed podporou jsme <strong>z\u00edskali v pr\u016fb\u011bhu kampan\u011b 2 259 nov\u00fdch fanou\u0161k\u016f<\/strong> a do\u0161lo tak b\u011bhem n\u011bkolika m\u011bs\u00edc\u016f o t\u00e9m\u011b\u0159 <strong>37% zv\u00fd\u0161en\u00ed fandovsk\u00e9 z\u00e1kladny<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Do kampan\u011b k Brazil Mix jsme za\u0159adili i Snapchat.\u00a0V kampani pln\u00e9 interaktivn\u00edch her a d\u00edl\u010d\u00edch fotop\u0159\u00edb\u011bh\u016f jsme plechovku Brazil Mix personifikovali pomoc\u00ed jednoduch\u00fdch emotikon\u016f. Dbali jsme na to, aby fanou\u0161ky,\u00a0kte\u0159\u00ed sleduj\u00ed komunikaci Big Shock! Brazil Mix na Instagramu a Facebooku,\u00a0bavila komunikace i na t\u0159et\u00edm kan\u00e1le.\u00a0A jak\u00e9 byly v\u00fdsledky na\u0161\u00ed Snapchatov\u00e9 kampan\u011b Brazil Mix?<\/p>\n<p style=\"text-align: center;\"><em>1 150 nov\u00fdch fanou\u0161k\u016f<br \/>\n855 soukrom\u00fdch zpr\u00e1v<br \/>\n<\/em><em>1 163 screenshot\u016f<br \/>\n<\/em><i>486 498 celkem zhl\u00e9dnut\u00ed snap\u016f<br \/>\n2 389 rekord na zhl\u00e9dnut\u00ed u jednoho snapu<\/i><\/p>\n<h1 style=\"text-align: left;\">Limitka ze soci\u00e1lu<\/h1>\n<p style=\"text-align: justify;\">Komunikace limitovan\u00e9 edice energetick\u00e9ho n\u00e1poje\u00a0nebyla jen kombinac\u00ed obr\u00e1zk\u016f \u010di vide\u00ed, ale i\u00a0vydatn\u00e9ho odpov\u00edd\u00e1n\u00ed a pov\u00edd\u00e1n\u00ed si s fanou\u0161ky. Vzhledem k postupn\u00e9mu nasazov\u00e1n\u00ed Brazil Mix do obchod\u016f, jsme s u\u017eivateli\u00a0p\u0159edev\u0161\u00edm na Facebooku \u0159e\u0161ili dostupnost p\u0159\u00edchut\u011b v obchodech. Po dobu kampan\u011b jsme na t\u00e9ma Brazil Mix <strong>zodpov\u011bd\u011bli 1 614 koment\u00e1\u0159\u016f a soukrom\u00fdch zpr\u00e1v<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Jen za pomoci Facebooku, Instagramu a Snapchatu se n\u00e1m poda\u0159ilo dostat limitovanou letn\u00ed edici ze sklad\u016f <strong>je\u0161t\u011b p\u0159ed skon\u010den\u00edm letn\u00edho obdob\u00ed<\/strong>. V \u010dervnu 2016, tedy je\u0161t\u011b p\u0159i exkluzivit\u011b distribuce Brazil Mix pouze v \u0159et\u011bzc\u00edch Albert, se jej poda\u0159ilo prodejn\u011b dostat na \u00farove\u0148 \u00fasp\u011b\u0161n\u00e9 p\u0159\u00edchut\u011b Cherry. Ta je ale moment\u00e1ln\u011b k\u00a0dispozici ve v\u0161ech mo\u017en\u00fdch obchodech a benzinov\u00fdch stanic\u00edch.<\/p>\n<p style=\"text-align: justify;\">L\u00e9to na Big Shocku! prost\u011b m\u011blo brazilsk\u00e9 gr\u00e1dy.<\/p>\n<p style=\"text-align: justify;\">A to ani netu\u0161\u00edte, co chyst\u00e1me p\u0159\u00ed\u0161t\u011b! \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leto\u0161n\u00ed\u00a0l\u00e9to pat\u0159ilo v Socialsharks\u00a0Big Shocku Brazil Mix.\u00a0Tato letn\u00ed limitovan\u00e1 edice obl\u00edben\u00e9ho energetick\u00e9ho n\u00e1poje si toti\u017e zvolila soci\u00e1ln\u00ed m\u00e9dia jako sv\u016fj jedin\u00fd marketingov\u00fd kan\u00e1l. Na rozd\u00edl od sv\u00fdch p\u0159edch\u016fdc\u016f, p\u0159\u00edchut\u00ed Watermelon a Cherry, se tak nep\u0159edstavila ve\u0159ejnosti\u00a0v televizn\u00ed kampani, ale v\u00fdhradn\u011b na Facebooku, Instagramu a Snapchatu. Jak se j\u00ed da\u0159ilo? A p\u0159edev\u0161\u00edm jak\u00e9 formy komunikace a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1210","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-pripadovky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1210"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/1310"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}