{"id":1170,"date":"2016-08-03T16:00:33","date_gmt":"2016-08-03T15:00:33","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1170"},"modified":"2016-08-03T16:00:33","modified_gmt":"2016-08-03T15:00:33","slug":"3-zbrane-kterymi-instagram-stories-valcuje-snapchat","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/08\/03\/3-zbrane-kterymi-instagram-stories-valcuje-snapchat\/","title":{"rendered":"3 zbran\u011b, kter\u00fdmi Instagram Stories v\u00e1lcuje Snapchat"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>&#8222;Kop\u00edrka Snapchatu, nedostatek vlastn\u00ed invence, zni\u010den\u00ed kouzla Instagramu, zbyte\u010dnost.&#8220;<\/em> Facebook teprve p\u0159ed n\u011bkolika hodinami ozn\u00e1mil a rovnou nasadil novou funkci Instagramu &#8211; Stories &#8211; tedy funkci, kter\u00e1 zcela bez skrupul\u00ed instaluje do popul\u00e1rn\u00ed obr\u00e1zkov\u00e9 platformy esenci konkuren\u010dn\u00edho Snapchatu. A jak se ji\u017e b\u011bhem oznamov\u00e1n\u00ed dalo o\u010dek\u00e1vat, setkal se s negativn\u00edmi reakcemi z r\u016fzn\u00fdch kout\u016f\u00a0internetu. Komunikaci Instagram Stories jsme ihned po vyd\u00e1n\u00ed vyzkou\u0161eli na instagramov\u00e9m \u00fa\u010dtu <a href=\"https:\/\/www.instagram.com\/benandjerryscz\/\">@benandjerryscz<\/a> a dali dohromady trojici d\u016fvod\u016f, pro\u010d by\u00a0m\u011bly firmy zva\u017eovat up\u0159ednostn\u011bn\u00ed Instagram Stories oproti vstupu na Snapchat.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/177180549?title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">1. Uspo\u0159en\u00e9 pen\u00edze na akvizici fanou\u0161k\u016f<\/h3>\n<p style=\"text-align: justify;\">Jednou z nejt\u011b\u017e\u0161\u00edch discipl\u00edn p\u0159i vstupu zna\u010dky na Snapchat, je\u00a0rozhodn\u011b z\u00edsk\u00e1n\u00ed nezanedbateln\u00e9ho\u00a0mno\u017estv\u00ed fanou\u0161k\u016f. Kdy\u017e jsme z kraje roku vstupovali na Snapchat se zna\u010dkou Big Shock!, m\u011bli jsme na Facebooku a Instagramu ji\u017e slu\u0161n\u011b rozjetou aktivn\u00ed komunitu. Komunitu, kterou jsme t\u00edmto sv\u00fdm krokem museli znovu p\u0159esv\u011bd\u010dovat, aby si n\u00e1s\u00a0p\u0159idala na dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edti. Jakkoliv se zpr\u00e1va o vstupu zna\u010dky Big Shock! na Snapchat \u0161\u00ed\u0159ila vir\u00e1ln\u011b, akvizice prvn\u00edch tis\u00edc\u016f znamenala i zna\u010dnou investici do Facebookov\u00fdch reklam, v nich\u017e jsme profil p\u0159edstavovali.<\/p>\n<p style=\"text-align: justify;\">Na Instagramu v\u0161ak \u0159ada firem\u00a0disponuje ji\u017e nyn\u00ed\u00a0po\u010dtem fanou\u0161k\u016f i v \u0159\u00e1dech tis\u00edc\u016f. Tedy takov\u00fdm po\u010dtem, na jeho\u017e akvizici pro Snapchat\u00a0je t\u0159eba investovat nemalou sumu. Facebook tak t\u0159\u00edm\u00e1\u00a0ohromn\u00fd trumf pro firmy\u00a0s aktivn\u00edm\u00a0profilem na Instagramu, kter\u00e9 uva\u017euj\u00ed nad vstupem na Snapchat. Finan\u010dn\u00ed i \u010dasov\u00e9 n\u00e1klady pro sb\u00edr\u00e1n\u00ed fanou\u0161k\u016f se toti\u017e d\u00edky Instagram Stories v podstat\u011b ma\u017eou.<\/p>\n<h3 style=\"text-align: justify;\">2.\u00a0Zv\u00fd\u0161en\u00ed kompaktnosti komunikace<\/h3>\n<p style=\"text-align: justify;\">Komunikace zna\u010dky na v\u00edcero soci\u00e1ln\u00edch s\u00edt\u00edch s sebou pochopiteln\u011b p\u0159in\u00e1\u0161\u00ed i jistou\u00a0rozt\u0159\u00ed\u0161t\u011bnost. Pokud toti\u017e pl\u00e1nujete n\u011bco fakt velk\u00e9ho na Snapchatu, p\u0159irozen\u011b o tom d\u00e1te v\u011bd\u011bt i na ostatn\u00edch kan\u00e1lech. Pokud se m\u00edsto Snapchatu rozhodnete pro Instagram Stories, komunikace bude r\u00e1zem o n\u011bco kompaktn\u011bj\u0161\u00ed.\u00a0Posty v\u00a0Instagram Stories\u00a0lze podporovat skrze klasick\u00e9 p\u0159\u00edsp\u011bvky na Instagramu a zast\u0159e\u0161it tak &#8222;\u0159adu momentek&#8220; t\u0159eba jednou pohlednou &#8222;ofici\u00e1ln\u00ed fotkou&#8220;.<\/p>\n<p style=\"text-align: justify;\">Mo\u017enosti t\u00e9to kombinace budeme spole\u010dn\u011b se v\u0161emi u\u017eivateli na sv\u011bt\u011b teprve objevovat. U\u017e nyn\u00ed si v\u0161ak dok\u00e1\u017eeme p\u0159edstavit pomyslnou spolupr\u00e1ci klasick\u00e9ho postu se s\u00e9ri\u00ed obr\u00e1zk\u016f \u010di vide\u00ed ve Stories. Nap\u0159\u00edklad na na\u0161em klientovi Ben and Jerry&#8217;s bychom mohli do feedu nasadit\u00a0obr\u00e1zek dezertu s vyu\u017eit\u00edm zmrzliny. No a\u00a0ve Stories by takov\u00e9mu p\u0159\u00edsp\u011bvku mohl p\u0159edch\u00e1zet detailn\u00ed postup, jak jsme takov\u00fd dezert p\u0159ipravovali.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/08\/sutra.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1194\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/08\/sutra.png\" alt=\"sutra\" width=\"720\" height=\"350\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/08\/sutra.png 720w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/08\/sutra-300x146.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\">3.\u00a0Mo\u017enost vybrat si,\u00a0koho oslovit<\/h3>\n<p style=\"text-align: justify;\">Instagram Stories je pr\u00e1v\u011b narozen\u00e9 d\u00edt\u011b s dosud nevyvinut\u00fdmi schopnostmi. P\u0159esto ji\u017e v prvn\u00ed verzi vid\u00edme potenci\u00e1l, kter\u00fd z\u00e1rove\u0148 ch\u00e1peme jako velk\u00fd trumf v porovn\u00e1n\u00ed s My Stories na\u00a0Snapchatu. Pokud p\u0159id\u00e1te p\u0159\u00edsp\u011bvek do Instagram Stories a n\u00e1sledn\u011b kliknete na t\u0159i svisl\u00e9 te\u010dky v prav\u00e9m doln\u00edm rohu, m\u016f\u017eete ozna\u010dit u\u017eivatele,\u00a0pro n\u011b\u017e bude dan\u00e9 Story neviditeln\u00e9. Prozat\u00edm je tato funkce ide\u00e1ln\u00ed t\u0159eba pro p\u0159\u00edpady, kdy nechcete, &#8222;aby va\u0161e m\u00e1ma vid\u011bla choulostiv\u00e9 z\u00e1b\u011bry z p\u00e1te\u010dn\u00ed pijatiky&#8220;.\u00a0Dovedeme si v\u0161ak p\u0159edstavit, \u017ee si budeme u\u017eivatele soukrom\u011b kastovat do r\u016fzn\u00fdch skupin a m\u00ed\u0159it Stories t\u0159eba jen na jednu z vybran\u00fdch.<\/p>\n<p style=\"text-align: justify;\">Jak to m\u016f\u017ee vypadat v praxi? Na klientovi Corny bychom si kup\u0159\u00edkladu se\u0159adili followery, jejich\u017e obsah se prim\u00e1rn\u011b zab\u00fdv\u00e1 m\u00f3dou, dal\u0161\u00ed, jejich\u017e p\u0159\u00edsp\u011bvky spojuje t\u00e9ma fitness nebo gastronomie v\u0161eho druhu. Na\u0161e Story, v n\u011bm\u017e se zam\u011b\u0159\u00edme na ty\u010dinku Corny Protein v posilovn\u011b, bychom pak sestavili\u00a0pro followery s fitness z\u00e1jmy a ostatn\u00edm bychom Story\u00a0zneviditelnili. Marketing v soci\u00e1ln\u00edch s\u00edt\u00edch sp\u011bje k maxim\u00e1ln\u00ed relevanci obsahu a Instagram Stories by v tomto ohledu mohl zasadit Snapchatu direkt.<\/p>\n<h5 style=\"text-align: justify;\">A co\u00a0zat\u00edm \u0159\u00edk\u00e1me na Instagram Stories?<\/h5>\n<p style=\"text-align: justify;\">Uv\u011bdomujeme si jeho potenci\u00e1l, a vybranou trojici d\u016fvod\u016f pova\u017eujeme\u00a0za dostate\u010dn\u011b relevantn\u00ed motiv k za\u0159azen\u00ed Instagram Stories do sv\u00fdch pl\u00e1n\u016f. Kdo dosud nerozjel svoji suver\u00e9nn\u00ed komunikaci na Snapchatu a\u00a0z\u00e1rove\u0148\u00a0tou\u017e\u00ed po zachycov\u00e1n\u00ed denn\u00edch momentek, tomu gratulujeme k zamotan\u00e9 hlav\u011b. A t\u011b\u0161\u00edme se, co Snapchat s touto hozenou rukavic\u00ed od social media giganta ud\u011bl\u00e1.<\/p>\n<p style=\"text-align: justify;\">A co na n\u011bj \u0159\u00edk\u00e1te vy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;Kop\u00edrka Snapchatu, nedostatek vlastn\u00ed invence, zni\u010den\u00ed kouzla Instagramu, zbyte\u010dnost.&#8220; Facebook teprve p\u0159ed n\u011bkolika hodinami ozn\u00e1mil a rovnou nasadil novou funkci Instagramu &#8211; Stories &#8211; tedy funkci, kter\u00e1 zcela bez skrupul\u00ed instaluje do popul\u00e1rn\u00ed obr\u00e1zkov\u00e9 platformy esenci konkuren\u010dn\u00edho Snapchatu. A jak se ji\u017e b\u011bhem oznamov\u00e1n\u00ed dalo o\u010dek\u00e1vat, setkal se s negativn\u00edmi reakcemi z r\u016fzn\u00fdch kout\u016f\u00a0internetu. Komunikaci [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1170","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1170"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/565"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}