{"id":1104,"date":"2016-07-18T12:56:20","date_gmt":"2016-07-18T11:56:20","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1104"},"modified":"2016-07-18T12:56:20","modified_gmt":"2016-07-18T11:56:20","slug":"co-nam-naznacil-world-emoji-day","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/07\/18\/co-nam-naznacil-world-emoji-day\/","title":{"rendered":"Co n\u00e1m nazna\u010dil World Emoji Day?"},"content":{"rendered":"<p style=\"text-align: justify;\">V ned\u011bli 17. \u010dervence jsme slavili tzv. World Emoji Day.\u00a0Minuli jste ho? O nic jste nep\u0159i\u0161li. Jen o jeden trendy hashtag na Twitteru a tweety pln\u00e9\u00a0zb\u011bsil\u00fdch kombinac\u00ed emotikon\u016f. Tento novodob\u00fd sv\u00e1tek si dokonce vyslou\u017eil vlastn\u00ed hymnu, twitterovou v\u00fdzvu\u00a0(aby lid\u00e9 publikovali\u00a0sv\u00fdch pades\u00e1t nejobl\u00edben\u011bj\u0161\u00edch emotikon\u016f) i\u00a0vlastn\u00ed ud\u00e1lost na Facebooku, k\u00a0n\u00ed\u017e\u00a0se ve v\u00fdsledku p\u0159idalo ani ne dv\u011b stovky lid\u00ed. Ne, World Emoji Day neovl\u00e1dl internet. A podle ofici\u00e1ln\u00edch statistik Twitteru nen\u00ed ani divu. V\u017edy\u0165 se pod\u00edvejte na statistiku nejtweetovan\u011bj\u0161\u00edch emotikon\u016f v obdob\u00ed 1. \u010dervence 2015 &#8211; 30. \u010dervna 2016.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F1471882Fimage003.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1111\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F1471882Fimage003.jpg\" alt=\"https-%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F147188%2Fimage003\" width=\"602\" height=\"424\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F1471882Fimage003.jpg 602w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F1471882Fimage003-300x211.jpg 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Tahle TOP 10 nejpopul\u00e1rn\u011bj\u0161\u00edch emotikon\u016f na Twitteru je jedna\u00a0vydatn\u00e1 nuda. Pokud p\u0159i\u010dteme i zn\u00e1m\u00e9ho smajl\u00edka s rum\u011bnci, vyjad\u0159uje polovina z nich citov\u00e9 zabarven\u00ed l\u00e1sky. Co n\u00e1m to napov\u00edd\u00e1? Jakkoliv s emotikonami \u017eijeme u\u017e l\u00e9ta, jsou u\u017eivatel\u00e9 v jejich pou\u017e\u00edv\u00e1n\u00ed dost konzervativn\u00ed.\u00a0Z geografick\u00e9 mapky nejpou\u017e\u00edvan\u011bj\u0161\u00edch emotikon\u016f jsou pak znateln\u00e9 n\u011bkter\u00e9 v\u00fdrazn\u00e9 kulturn\u00ed rozd\u00edly.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F1471862FTopTweetedEmojisMap_Global.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1119\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F1471862FTopTweetedEmojisMap_Global.png\" alt=\"https-%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F147186%2FTopTweetedEmojisMap_Global\" width=\"792\" height=\"612\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F1471862FTopTweetedEmojisMap_Global.png 792w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F1471862FTopTweetedEmojisMap_Global-300x232.png 300w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/https-2F2Fblueprint-api-production.s3.amazonaws.com2Fuploads2Fcard2Fimage2F1471862FTopTweetedEmojisMap_Global-768x593.png 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Zat\u00edmco v\u00edt\u011bzov\u00e9\u00a0N\u011bmecka, Francie nebo It\u00e1lie n\u00e1m nejsou nikterak vzd\u00e1len\u00ed, p\u0159ekvapen\u00ed jsme p\u0159edev\u0161\u00edm dominanc\u00ed zvl\u00e1\u0161tn\u00edho smutn\u00e9ho smajl\u00edka v Americe, Kanad\u011b a Velk\u00e9 Brit\u00e1nii. V\u00edt\u011bzstv\u00ed hudby v roztan\u010den\u00e9 Ji\u017en\u00ed Americe\u00a0je pak doslova ikonick\u00e9 a skv\u011ble reflektuje tamn\u00ed kulturu.<\/p>\n<p style=\"text-align: justify;\">I b\u011b\u017en\u00fdm pozorov\u00e1n\u00edm a\u0165 u\u017e osobn\u00edch \u010di firemn\u00edch \u00fa\u010dt\u016f si dovol\u00edme tvrdit, \u017ee \u010ce\u0161i jsou p\u0159i\u00a0pou\u017e\u00edv\u00e1n\u00ed \u0161irok\u00e9 \u0161k\u00e1ly emotikon\u016f\u00a0st\u00e1le pom\u011brn\u011b zdr\u017eenliv\u00ed.\u00a0Z emotikon\u016f lze p\u0159itom p\u0159i tro\u0161e pr\u00e1ce vytvo\u0159it i vcelku komplikovan\u00fd, vrstven\u00fd p\u0159\u00edb\u011bh. Sta\u010d\u00ed jen trochu p\u0159edstavivosti a t\u00e9m\u011b\u0159 jak\u00e1koliv v\u011bta lze nahradit obr\u00e1zkovou smr\u0161t\u00ed. Exempl\u00e1rn\u00ed p\u0159\u00edklad ned\u00e1vno p\u0159edvedl na sv\u00e9m twitterov\u00e9m \u00fa\u010dtu z\u00e1vodn\u00edk Formule 1 Fernando Alonso. V\u00fdvoj zdravotn\u00edho stavu zat\u00edm nikdy nikdo netweetnul s v\u011bt\u0161\u00ed originalitou.<\/p>\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"cs\">\n<p dir=\"ltr\" lang=\"und\" style=\"text-align: center;\">\u2708\ufe0f\u2708\ufe0f???????\u26d4\ufe0f????\u23f1???????????????????????????????????\u26d4\ufe0f?\u26d4\ufe0f??????????????????????<\/p>\n<p style=\"text-align: center;\">\u2014 Fernando Alonso (@alo_oficial) <a href=\"https:\/\/twitter.com\/alo_oficial\/status\/712954692125532162\">24. b\u0159ezna 2016<\/a><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><\/center><\/p>\n<p style=\"text-align: justify;\">Alons\u016fv tweet\u00a0je vlastn\u011b\u00a0senza\u010dn\u00ed p\u0159\u00edklad toho, jak lze z relativn\u011b such\u00e9 tiskov\u00e9 zpr\u00e1vy jednodu\u0161e vytvo\u0159it z\u00e1bavn\u00fd status, kter\u00fd bav\u00ed. Na druhou stranu, pokud byste nem\u011bli tu\u0161en\u00ed o tom, \u017ee m\u011bl Fernando Alonso v minulosti n\u011bjak\u00e9 zdravotn\u00ed probl\u00e9my a \u017ee kv\u016fli pot\u00ed\u017e\u00edm s bolestmi hlavy vynech\u00e1val i n\u011bkter\u00e9 z\u00e1vody,\u00a0z\u0159ejm\u011b byste zp\u011btn\u011b nebyli z tweetu dvakr\u00e1t moud\u0159\u00ed.<\/p>\n<p style=\"text-align: justify;\">Podobn\u011b jako mistr sv\u011bta ve Formuli 1, by\u0165\u00a0s jednodu\u0161\u0161\u00edm posl\u00e1n\u00edm, jsme ned\u00e1vno publikovali p\u0159\u00edsp\u011bvek pro na\u0161eho klienta Big Shock! Oby\u010dejn\u00e9 posl\u00e1n\u00ed, \u017ee po napit\u00ed Big Shocku! se va\u0161e n\u00e1lada r\u00e1zem zm\u011bn\u00ed ze zamra\u010den\u00e9 ve \u0161\u0165astnou, lze p\u0159eci prost\u0159ednictv\u00edm emotikon\u00a0vyj\u00e1d\u0159it \u00fapln\u011b jednodu\u0161e.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fbigshock.cz%2Fposts%2F1177993988898218&amp;width=500\" width=\"500\" height=\"350\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Prvn\u00edch n\u011bkolik dn\u00ed jsme se pod p\u0159\u00edsp\u011bvkem sna\u017eili s fanou\u0161ky bavit jen a pouze skrze emotikony. Jakkoliv je na\u0161e komunita hrav\u00e1, vesele interaguje a r\u00e1da p\u0159istupuje na na\u0161e hry, na emotikonov\u00fd pokec jsme \u010dekali marn\u011b. Nepochybujeme o tom, \u017ee \u0159ada u\u017eivatel\u016f st\u00e1le po\u0159\u00e1dn\u011b\u00a0nev\u00ed, kde\u00a0se d\u00e1 v\u00fdb\u011br dostupn\u00fdch ikonek v\u016fbec <a href=\"https:\/\/cs.piliapp.com\/facebook-symbols\/\">naj\u00edt<\/a>. Je tak pravd\u011bpodobn\u00e9, \u017ee i proto se \u0159ada z nich\u00a0st\u00e1le dr\u017e\u00ed symbol\u016f, tvo\u0159en\u00fdch kombinac\u00ed b\u011b\u017en\u00fdch kl\u00e1vesov\u00fdch znak\u016f.<\/p>\n<p style=\"text-align: justify;\">Ide\u00e1ln\u00edm form\u00e1tem na prokl\u00e1d\u00e1n\u00ed b\u011b\u017en\u00e9ho textu emotikonami je pak jednozna\u010dn\u011b Instagram. Soci\u00e1ln\u00ed m\u00e9dium, od kter\u00e9ho u\u017eivatel\u00e9 sp\u00ed\u0161e ne\u017e informace o\u010dek\u00e1vaj\u00ed z\u00e1bavu a inspiraci. Pro hrav\u00e9 brandy jsou tak emotikony ide\u00e1ln\u00ed mo\u017enost\u00ed, kterak o\u017eivit\u00a0copywriting. Nahrazov\u00e1n\u00ed slov p\u0159\u00edslu\u0161n\u00fdmi ikonkami, vytv\u00e1\u0159en\u00ed drobn\u00fdch a jednoduch\u00fdch r\u00e9bus\u016f, zabaven\u00ed publika nejen obr\u00e1zkem, ale i n\u00e1paditou textac\u00ed. Tak, jak komunikujeme t\u0159eba na Instagramu na\u0161eho klienta Ben &amp; Jerry&#8217;s.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/Image2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1131\" src=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/Image2.png\" alt=\"Image2\" width=\"618\" height=\"424\" srcset=\"https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/Image2.png 618w, https:\/\/www.socialsharks.cz\/blog\/wp-content\/uploads\/2016\/07\/Image2-300x206.png 300w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">World Emoji Day jakoby k n\u00e1m vyslal paradoxn\u00ed sign\u00e1l. U\u017eivatel\u00e9 za\u0159azuj\u00ed r\u016fznorod\u00e9 emotikony do sv\u00e9 \u0159e\u010di pomaleji, ne\u017e bychom byli je\u0161t\u011b p\u0159ed rokem \u010dekali. A potenci\u00e1l emotikon\u016f\u00a0v\u00a0b\u011b\u017en\u00e9 komunikaci, a te\u010f m\u00ed\u0159\u00edme nejen na soukrom\u00e9, ale i na firemn\u00ed \u00fa\u010dty, je\u00a0st\u00e1le velmi vysok\u00fd. V\u0161ichni p\u0159eci chceme na\u0161\u00ed komunikac\u00ed bavit. A n\u00e1padit\u00e9 vyu\u017eit\u00ed emotikon\u016f je jedn\u00edm ze zp\u016fsob\u016f, jak zaujmout.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V ned\u011bli 17. \u010dervence jsme slavili tzv. World Emoji Day.\u00a0Minuli jste ho? O nic jste nep\u0159i\u0161li. Jen o jeden trendy hashtag na Twitteru a tweety pln\u00e9\u00a0zb\u011bsil\u00fdch kombinac\u00ed emotikon\u016f. Tento novodob\u00fd sv\u00e1tek si dokonce vyslou\u017eil vlastn\u00ed hymnu, twitterovou v\u00fdzvu\u00a0(aby lid\u00e9 publikovali\u00a0sv\u00fdch pades\u00e1t nejobl\u00edben\u011bj\u0161\u00edch emotikon\u016f) i\u00a0vlastn\u00ed ud\u00e1lost na Facebooku, k\u00a0n\u00ed\u017e\u00a0se ve v\u00fdsledku p\u0159idalo ani ne dv\u011b stovky [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1104","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1104"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/1136"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}