{"id":1087,"date":"2016-06-14T17:27:51","date_gmt":"2016-06-14T16:27:51","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1087"},"modified":"2016-06-14T17:27:51","modified_gmt":"2016-06-14T16:27:51","slug":"reklamy-na-snapchatu","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/06\/14\/reklamy-na-snapchatu\/","title":{"rendered":"Reklamy na Snapchatu jsou za dve\u0159mi"},"content":{"rendered":"<p style=\"text-align: justify;\">Zapn\u011bte si Snapchat a u\u017eijte si to. U\u017e brzy se v t\u00e9to popul\u00e1rn\u00ed platform\u011b\u00a0uhn\u00edzd\u00ed prvn\u00ed regul\u00e9rn\u00ed reklamy. Dle serveru Adweek toti\u017e do\u0161lo ke spu\u0161t\u011bn\u00ed nejv\u011bt\u0161\u00edho roz\u0161\u00ed\u0159en\u00ed t\u00e9to\u00a0soci\u00e1ln\u00ed s\u00edt\u011b\u00a0od jej\u00edho vzniku v roce 2011. Roz\u0161\u00ed\u0159en\u00ed, kter\u00e9 umo\u017en\u00ed prokl\u00e1dat obsah na reklamou &#8211; <span style=\"font-weight: 400;\">stejn\u011b jako je tomu t\u0159eba na konkuren\u010dn\u00edm Facebooku<\/span>. Co v\u0161echno o t\u00e9to masivn\u00ed zm\u011bn\u011b zat\u00edm v\u00edme?<!--more--><\/p>\n<p style=\"text-align: justify;\">Kdo na denn\u00ed b\u00e1zi pou\u017e\u00edv\u00e1 Snapchat, dost mo\u017en\u00e1 si nedok\u00e1\u017ee \u017eiv\u011b p\u0159edstavit, kam konkr\u00e9tn\u011b do jeho\u00a0sv\u00e9r\u00e1zn\u00e9 aplikace mohou pasovat b\u011b\u017en\u00e9 reklamn\u00ed form\u00e1ty. Dle dostupn\u00fdch informac\u00ed zapadnou reklamn\u00ed bloky p\u0159\u00edmo do My Stories mezi snapy sledovan\u00fdch snapchater\u016f. \u0158ada u\u017eivatel\u016f toti\u017e sleduje vydan\u00e9 snapy v jednom dlouh\u00e9m nep\u0159eru\u0161ovan\u00e9m p\u00e1smu. Nevyb\u00edr\u00e1 si mezi u\u017eivateli, ale zhl\u00e9dne postupn\u011b v\u0161echny p\u0159\u00edr\u016fstky od ve\u0161ker\u00fdch odeb\u00edran\u00fdch\u00a0u\u017eivatel\u016f. <strong>V pr\u016fb\u011bhu sledov\u00e1n\u00ed se v\u00e1m tak mezi u\u017eivatelsk\u00fdmi p\u0159\u00edsp\u011bvky objev\u00ed \u010das od \u010dasu i reklama.<\/strong> Dle v\u0161eho by m\u011bla b\u00fdt p\u0159esko\u010diteln\u00e1\u00a0a zobrazovat se v p\u0159echodech mezi p\u0159\u00edb\u011bhy \u00a0zcela n\u00e1hodn\u011b.<\/p>\n<blockquote>\n<p style=\"text-align: center;\">Reklamy budou prokl\u00e1dat p\u0159\u00edb\u011bhy v My Stories.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Reklamn\u00ed snapy pak budou m\u00edt na rozd\u00edl od klasick\u00fdch fotek a vide\u00ed v My Stories n\u011bkolik p\u0159idan\u00fdch funkc\u00ed. Pokud u\u017eivatel vykon\u00e1 ur\u010ditou akci (nap\u0159\u00edklad po snapu p\u0159ejede prstem), bude m\u00edt <strong>mo\u017enost zhl\u00e9dnout del\u0161\u00ed video nebo si p\u0159e\u010d\u00edst p\u0159\u00edslu\u0161n\u00fd \u010dl\u00e1nek<\/strong>. A to, stejn\u011b jako v p\u0159\u00edpad\u011b Instant Articles na Facebooku, ani\u017e by musel opou\u0161t\u011bt aplikaci Snapchat. Po\u010d\u00edtat m\u016f\u017eeme tak\u00e9 s reklamami nab\u00edzej\u00edc\u00ed instalaci r\u016fzn\u00fdch aplikac\u00ed, co\u017e je na platform\u011b, kter\u00e1 je jako jedin\u00e1 z velk\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch \u201cmobile-only\u201d,\u00a0pochopiteln\u00fd krok s velk\u00fdm potenci\u00e1lem.<\/p>\n<p style=\"text-align: justify;\">Spole\u010dn\u011b s ozn\u00e1men\u00edm reklam byla p\u0159edstavena i nov\u00e1 API, kter\u00e1 firm\u00e1m zp\u0159\u00edjemn\u00ed vytv\u00e1\u0159en\u00ed i analyzov\u00e1n\u00ed kampan\u00ed. Firmy, kter\u00e9 maj\u00ed aktu\u00e1ln\u011b k API p\u0159\u00edstup, se naz\u00fdvaj\u00ed \u201cSnapchat Partners\u201d. \u201cAds Partners\u201d zase budou moci vytv\u00e1\u0159et vlastn\u00ed analytick\u00e9 n\u00e1stroje pro firmy a kone\u010dn\u011b \u201cMeasurements Partners\u201d se zam\u011b\u0159\u00ed p\u0159edev\u0161\u00edm na vyhodnocov\u00e1n\u00ed a nal\u00e9z\u00e1n\u00ed nov\u00fdch cest, kterak mohou firmy zaujmout sv\u00e9 z\u00e1kazn\u00edky. Kompletn\u00ed p\u0159ehled dosavadn\u00edch partner\u016f nab\u00edz\u00ed kup\u0159\u00edkladu <a href=\"http:\/\/www.adweek.com\/news\/technology\/snapchat-launches-colossal-expansion-its-advertising-ushering-new-era-app-171924\">port\u00e1l Adweek<\/a>.<\/p>\n<p style=\"text-align: justify;\">Nov\u00e9 informace o pl\u00e1novan\u00fdch reklamn\u00edch form\u00e1tech ve Snapchatu tak jdou<strong> ruku v ruce s nov\u00fdm designem aplikace<\/strong>, kter\u00fd je k dispozici od minul\u00e9ho t\u00fddne. U\u017e i v n\u011bm toti\u017e Snapchat prolo\u017eil do t\u00e9 doby zcela dominantn\u00ed My Stories od sledovan\u00fdch u\u017eivatel\u016f v\u00fdrazn\u011bj\u0161\u00edmi Discover polo\u017ekami sv\u00fdch partner\u016f.<\/p>\n<p style=\"text-align: justify;\">A my jsme na implementaci reklam zv\u011bdav\u00ed, nejen z \u010dist\u011b profesin\u00edho, ale i u\u017eivatelsk\u00e9ho hlediska. U\u017e nyn\u00ed si klademe \u0159adu ot\u00e1zek. Jak zm\u011bn\u00ed reklamy pou\u017e\u00edv\u00e1n\u00ed Snapchatu? A neotr\u00e1v\u00ed n\u011bkter\u00e9 z aktu\u00e1ln\u00edch snapchater\u016f?<\/p>\n<p style=\"text-align: justify;\">Odpov\u011bdi na ot\u00e1zky jsou nyn\u00ed z\u0159ejm\u011b bl\u00ed\u017ee ne\u017e si mysl\u00edme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zapn\u011bte si Snapchat a u\u017eijte si to. U\u017e brzy se v t\u00e9to popul\u00e1rn\u00ed platform\u011b\u00a0uhn\u00edzd\u00ed prvn\u00ed regul\u00e9rn\u00ed reklamy. Dle serveru Adweek toti\u017e do\u0161lo ke spu\u0161t\u011bn\u00ed nejv\u011bt\u0161\u00edho roz\u0161\u00ed\u0159en\u00ed t\u00e9to\u00a0soci\u00e1ln\u00ed s\u00edt\u011b\u00a0od jej\u00edho vzniku v roce 2011. Roz\u0161\u00ed\u0159en\u00ed, kter\u00e9 umo\u017en\u00ed prokl\u00e1dat obsah na reklamou &#8211; stejn\u011b jako je tomu t\u0159eba na konkuren\u010dn\u00edm Facebooku. Co v\u0161echno o t\u00e9to masivn\u00ed zm\u011bn\u011b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[78],"class_list":["post-1087","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-novinky","tag-snapchat","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1087"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/565"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}