{"id":1073,"date":"2016-06-13T16:14:15","date_gmt":"2016-06-13T15:14:15","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1073"},"modified":"2016-06-13T16:14:15","modified_gmt":"2016-06-13T15:14:15","slug":"proc-je-skvele-ze-microsoft-kupuje-linkedin","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/06\/13\/proc-je-skvele-ze-microsoft-kupuje-linkedin\/","title":{"rendered":"Pro\u010d je skv\u011bl\u00e9, \u017ee Microsoft kupuje LinkedIn"},"content":{"rendered":"<p><b> <\/b><a href=\"https:\/\/blog.linkedin.com\/2016\/06\/13\/microsoft-and-linkedin\"><span style=\"font-weight: 400;\">Microsoft kupuje LinkedIn<\/span><span style=\"font-weight: 400;\">.<\/span><\/a> Zat\u00edmco se oz\u00fdvaj\u00ed kritick\u00e9 hlasy, \u017ee se odehraje obdobn\u00fd ne\u00fasp\u011bch jako v p\u0159\u00edpad\u011b Googlu a Google+, j\u00e1 osobn\u011b tomuto spojen\u00ed v\u011b\u0159\u00edm, proto\u017ee to vid\u00edm p\u0159\u00edmo z prvn\u00ed \u0159ady. A teprve nyn\u00ed, kdy\u017e si uv\u011bdomuji potenci\u00e1l mo\u017en\u00fdch p\u0159\u00edle\u017eitost\u00ed, si v duchu \u0159\u00edk\u00e1m: no jasn\u011b, pro\u010d m\u011b to nenapadlo!<!--more--><\/p>\n<p><span style=\"font-weight: 400;\">V roce 2016 jsem pro\u0161kolil zhruba 200 vysoce postaven\u00fdch mana\u017eer\u016f na t\u00e9ma, jak spr\u00e1vn\u011b plout sv\u011btem soci\u00e1ln\u00edch s\u00edt\u00ed. <strong>76 % se rozhodlo b\u00fdt na soci\u00e1ln\u00edch s\u00edt\u00ed aktivn\u00edch a vybralo si pr\u00e1v\u011b LinkedIn<\/strong>. Nastartovali intern\u00ed skupiny, za\u010dali sd\u00edlet zaj\u00edmav\u00e9 informace ze sv\u00fdch obor\u016f, sd\u00edleli inspirativn\u00ed \u010dl\u00e1nky a komunikovali se sv\u00fdmi kolegy nap\u0159\u00ed\u010d odd\u011blen\u00edmi.<\/span><\/p>\n<p>Microsoft m\u00e1 v rukou trumfy, co se t\u00fd\u010de korpor\u00e1tn\u00edch \u0159e\u0161en\u00edch. A pokud do nich spr\u00e1vn\u011b integruje LinkedIn, kter\u00fd byl v\u017edy zam\u011b\u0159en p\u0159edev\u0161\u00edm na <strong>B2B<\/strong><span style=\"font-weight: 400;\"> (ostatn\u011b jeho p\u0159\u00edjmy poch\u00e1z\u00ed prim\u00e1rn\u011b z Talent Solutions, marketing Solutions, Sales Navigator a teprve a\u017e potom z reklamy a placen\u00fdch premium \u00fa\u010dt\u016f), <\/span>je na co se t\u011b\u0161it.<\/p>\n<blockquote>\n<p style=\"text-align: center;\">Jsme sv\u011bdky vstupu soci\u00e1ln\u00edch s\u00edt\u00ed do sv\u011bta korpor\u00e1t\u016f.<\/p>\n<\/blockquote>\n<p>Dosud se soci\u00e1ln\u00edm s\u00edt\u00edm ve firm\u00e1ch v\u011bnovalo marketingov\u00e9 odd\u011blen\u00ed, ob\u010das HR a skute\u010dn\u00fd potenci\u00e1l soci\u00e1ln\u00edch s\u00edt\u00ed vyu\u017e\u00edval doopravdy jen zlomek firem.<\/p>\n<p><span style=\"font-weight: 400;\">Microsoft s LinkedIn n\u00e1m tak uleh\u010d\u00ed integraci soci\u00e1ln\u00edch s\u00edt\u00ed do korpor\u00e1tn\u00ed sf\u00e9ry a z\u0159ejm\u011b nab\u00eddnou pro tyto \u00fa\u010dely i vhodn\u00e9 n\u00e1stroje. Symbolicky tak otev\u00edr\u00e1me kapitolu korpor\u00e1tn\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e9 se posledn\u00ed rok intenzivn\u011b v\u011bnuji.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jen si to p\u0159edstavte. Nejen\u017ee u\u017e m\u00e1 Microsoft nyn\u00ed ve sv\u00fdch rukou <\/span><b>Yammer <\/b><span style=\"font-weight: 400;\">(zavedenou intern\u00ed soci\u00e1ln\u00ed s\u00ed\u0165), p\u0159edev\u0161\u00edm m\u00e1 <\/span><b>p\u0159es miliardu u\u017eivatel\u016f<\/b><span style=\"font-weight: 400;\"> sv\u00fdch produkt\u016f jako jsou Office, OneDrive, Skype, Wunderlist a dal\u0161\u00edch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">S LinkedIn maj\u00ed spole\u010dn\u00fd segment, a t\u00edm je B2B. V\u011bt\u0161ina prod\u00e1van\u00fdch \u0159e\u0161en\u00ed LinkedIn (Sales Navigator, Talent Solutions) je ur\u010dena pr\u00e1v\u011b <\/span><b>korporac\u00edm<\/b><span style=\"font-weight: 400;\">. LinkedIn m\u00e1 zato <\/span><b>aktivn\u00ed komunitu profesion\u00e1l\u016f<\/b><span style=\"font-weight: 400;\">, mno\u017estv\u00ed online \u017eivotopis\u016f, Slideshare, vzd\u011bl\u00e1vac\u00ed s\u00ed\u0165 Lynda atd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ostatn\u011b jak si vede LinkedIn v \u010cesk\u00e9 republice + p\u00e1r praktick\u00fdch tip\u016f zmi\u0148uji ve sv\u00e9m d\u0159\u00edv\u011bj\u0161\u00edm videu:\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"SHARK ATTACK #5: Linkedin p\u0159ekonal v \u010cR a SK 1 mil. u\u017eivatel\u016f\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2zE3vZeO1gI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">V mnoho firm\u00e1ch se nav\u00edc st\u00e1le vyu\u017e\u00edv\u00e1 Internet Explorer jako v\u00fdchoz\u00ed prohl\u00ed\u017ee\u010d, dal\u0161\u00ed p\u0159e\u0161li z BlackBerry k Windows Phone (jen tak mimochodem, aplikace LinkedIn na Windows Phone je velmi nepoda\u0159en\u00e1, douf\u00e1m, \u017ee p\u016fjde o jednu z prvn\u00edch v\u011bc\u00ed, kter\u00e9 Microsoft vylep\u0161\u00ed). A Office n\u00e1stroje? \u0158ada z n\u00e1s si bez nich nedok\u00e1\u017ee den v kancel\u00e1\u0159i ani p\u0159edstavit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yammer se jako intern\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 dosud nijak ve velk\u00e9m neuchytila a t\u0159eba Facebook at Work jsem dodnes pova\u017eoval za n\u00e1stroj intern\u00ed komunikace s podstatn\u011b v\u011bt\u0161\u00edm potenci\u00e1lem r\u016fstu. Spolupr\u00e1ce Microsoftu a LinkedInu m\u016f\u017ee ale p\u0159in\u00e9st v\u00fdrazn\u00e9 v\u00fdsledky i v tomto sm\u011bru a v r\u00e1mci intern\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch tak za\u010d\u00edn\u00e1m v\u011b\u0159it sp\u00ed\u0161e jim. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\">Lidsk\u00fd kapit\u00e1l a produktivita.<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\"><strong>Lidsk\u00fd kapit\u00e1l a produktivita<\/strong> &#8211; to jsou podle m\u011b dv\u011b kl\u00ed\u010dov\u00e1 slova, definuj\u00edc\u00ed budoucnost Microsoftu a LinkedInu. Spole\u010dn\u011b maj\u00ed skv\u011blou \u0161anci ud\u011blat revoluci v r\u00e1mci pr\u00e1ce v t\u00fdmech a intern\u00ed komunikace d\u0159\u00edv, ne\u017e se podobn\u00e9ho t\u00e9matu chyt\u00ed Facebook a Google. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kde pak \u010dek\u00e1m prvn\u00ed velk\u00e9 zm\u011bny je rozhodn\u011b <strong>Slideshare<\/strong>, dosud slou\u017e\u00edc\u00ed sp\u00ed\u0161e jako odkladi\u0161t\u011b prezentac\u00ed. Spole\u010dn\u011b s Cloudem a p\u0159edev\u0161\u00edm s Microsoft Powerpoint lze na poli prezentac\u00ed o\u010dek\u00e1vat v\u00e1\u017en\u011b velk\u00e9 v\u011bci.<\/span><\/p>\n<p>Microsoft pak m\u016f\u017ee firm\u00e1m, kter\u00e9 aktu\u00e1ln\u011b vyu\u017e\u00edvaj\u00ed jejich \u0159e\u0161en\u00ed, nab\u00eddnout i LinkedIn a propojit jej nap\u0159\u00ed\u010d zaveden\u00fdmi n\u00e1stroji (Cloud, Kalend\u00e1\u0159, Outlook, Powerpoint, Excel apod.).<b> <\/b><span style=\"font-weight: 400;\"><strong>Employee Advocacy<\/strong> tak bude r\u00e1zem v\u00fdznamn\u00fdm t\u00e9matem, proto\u017ee bude sn\u00e1ze m\u011b\u0159iteln\u00fd a l\u00e9pe integrovateln\u00fd do n\u00e1stroj\u016f firmy. Zapomenout nesm\u00edme ani na Lyndu, vzd\u011bl\u00e1vac\u00ed n\u00e1stroj a vhodnou platformu <strong>pro sd\u00edlen\u00ed know-how<\/strong> a d\u016fle\u017eit\u00fdch informac\u00ed nap\u0159\u00ed\u010d firmou. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">O\u00a0Employee Advocacy n\u00e1stroji od Hootsuite jsem p\u0159ed p\u00e1r m\u011bs\u00edci zpov\u00eddal parnership mana\u017eera Hootsuite na Websummitu 2015.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#websummit 5: Hootsuite\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YqoANxMcVcE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>LinkedIn u\u017e tedy nebude jen o pouh\u00e9m n\u00e1boru nov\u00fdch zam\u011bstnanc\u016f. Bude pom\u00e1hat p\u0159i budov\u00e1n\u00ed lidsk\u00e9ho potenci\u00e1lu firem a platformizovat tak lidsk\u00fd kapit\u00e1l. Zat\u00edmco Facebook aktu\u00e1ln\u011b platformuje marketing jako takov\u00fd, <strong>Microsoft a LinkedIn se pust\u00ed do platformov\u00e1n\u00ed pr\u00e1v\u011b lidsk\u00e9ho kapit\u00e1lu.<\/strong><\/p>\n<blockquote>\n<p style=\"text-align: center;\">Microsoft a Linkedin\u00a0se pust\u00ed do platformov\u00e1n\u00ed lidsk\u00e9ho kapit\u00e1lu.<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">A co <strong>reklamy<\/strong>? Ty byly na LinkedIn v\u017edy velmi drah\u00e9 a oproti Facebooku postr\u00e1daly i hlub\u0161\u00ed mo\u017enosti anal\u00fdzy a integrace s pixely. Nyn\u00ed m\u00e1 ale LinkedIn r\u00e1zem data o v\u0161ech u\u017eivatel\u00edch n\u00e1stroj\u016f Microsoft (a pova\u017ete, \u017ee jde o celou miliardu u\u017eivatel\u016f!). A stejn\u011b jako Facebook \u010di Google analyzuje obsah va\u0161ich zpr\u00e1v, nyn\u00ed se i Microsoft s LinkedInem \u201czapoj\u00ed do hry\u201d a za\u010d\u00edn\u00e1 disponovat <strong>platformou s vysok\u00fdm potenci\u00e1lem i velkou bonitou<\/strong>. <\/span><\/p>\n<p>Microsoft je v social media h\u0159e. Ale v t\u00e9 korpor\u00e1tn\u00ed a spolu s profesion\u00e1ln\u00ed s\u00edti a s velmi vysokou p\u0159idanou hodnotou.<\/p>\n<p>T\u011b\u0161\u00edm se a dr\u017e\u00edm palce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft kupuje LinkedIn. Zat\u00edmco se oz\u00fdvaj\u00ed kritick\u00e9 hlasy, \u017ee se odehraje obdobn\u00fd ne\u00fasp\u011bch jako v p\u0159\u00edpad\u011b Googlu a Google+, j\u00e1 osobn\u011b tomuto spojen\u00ed v\u011b\u0159\u00edm, proto\u017ee to vid\u00edm p\u0159\u00edmo z prvn\u00ed \u0159ady. A teprve nyn\u00ed, kdy\u017e si uv\u011bdomuji potenci\u00e1l mo\u017en\u00fdch p\u0159\u00edle\u017eitost\u00ed, si v duchu \u0159\u00edk\u00e1m: no jasn\u011b, pro\u010d m\u011b to nenapadlo!<\/p>\n","protected":false},"author":1,"featured_media":1076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[2,3,6],"tags":[],"class_list":["post-1073","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-analyzy","category-inspirace","category-novinky","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1073"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media\/1076"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}