{"id":1063,"date":"2016-05-28T07:56:09","date_gmt":"2016-05-28T06:56:09","guid":{"rendered":"https:\/\/blog.socialsharks.cz\/?p=1063"},"modified":"2016-05-28T07:56:09","modified_gmt":"2016-05-28T06:56:09","slug":"co-jsme-si-odnesli-ze-snapujem","status":"publish","type":"post","link":"https:\/\/www.socialsharks.cz\/blog\/2016\/05\/28\/co-jsme-si-odnesli-ze-snapujem\/","title":{"rendered":"Co jsme si odnesli ze Snapujem?"},"content":{"rendered":"<p style=\"text-align: justify;\">V kr\u00e1sn\u00fdch kancel\u00e1\u0159sk\u00fdch prostor\u00e1ch \u010desk\u00fdch v\u00fdvoj\u00e1\u0159\u016f SRTV se 26.5. odehr\u00e1la akce Snapujem, prvn\u00ed \u010desk\u00e1 konference o Snapchatu. Prezentovali jsme na n\u00ed na\u0161i p\u0159\u00edpadovou studii Big Shock! na Snapchatu aneb Kdy\u017e je produkt hrdinou a s chut\u00ed si poslechli o postupech a v\u00fdsledc\u00edch Coca-Coly, Milky \u010di Mattoni. P\u0159\u00edjemn\u00e9 odpoledne v hlavn\u00ed roli s nejprogresivn\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u00ed n\u00e1s obohatilo o hned n\u011bkolik nov\u00fdch my\u0161lenek. Jak\u00e1 je trojice t\u011bch nejpodstatn\u011bj\u0161\u00edch?<!--more--><\/p>\n<h3 style=\"text-align: justify;\">Ty tam mo\u017en\u00e1 nejsi, ale tvoji z\u00e1kazn\u00edci jo<\/h3>\n<p style=\"text-align: justify;\">Hned z prvn\u00ed p\u0159edn\u00e1\u0161ky Snapujem jsme si odnesli dost mo\u017en\u00e1 nejv\u00fdznamn\u011bj\u0161\u00ed z\u00e1v\u011br cel\u00e9 konference. Tom\u00e1\u0161 Pflanzer z Nielsen Admosphere p\u0159edstavil prvn\u00ed snapchatov\u00e1 \u010d\u00edsla pro \u010ceskou republiku. Snapchat u n\u00e1s moment\u00e1ln\u011b vyu\u017e\u00edv\u00e1 p\u0159es 300 000 aktivn\u00edch u\u017eivatel\u016f.<\/p>\n<p style=\"text-align: justify;\">V r\u00e1mci cel\u00e9 internetov\u00e9 populace 15+ jde sice o m\u00e9n\u011b ne\u017e 10 %, pokud v\u0161ak skupinu z\u00fa\u017e\u00edme na 15-24 let, jde o zastoupen\u00ed v\u011bt\u0161\u00ed ne\u017e t\u0159icetiprocentn\u00ed. Pokud bychom do ofici\u00e1ln\u00edch \u010d\u00edsel p\u0159i\u010detli je\u0161t\u011b u\u017eivatele mlad\u0161\u00ed patn\u00e1cti let (a ze zku\u0161enost\u00ed z Big Shock! Snapchatem tu\u0161\u00edme vpravd\u011b hojn\u00e9 zastoupen\u00ed), mo\u017en\u00e1 bychom se dostali i na p\u016fl milionu \u010desk\u00fdch u\u017eivatel\u016f s aktivn\u00edm \u00fa\u010dtem na Snapchatu.<\/p>\n<p><center><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BF31vUOyJi8\/\" target=\"_blank\">Prezentace &#8218;KDY\u017d JE PRODUKT HRDINOU&#8216; od @vnimatkrasu na konferenci #snapujem<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Fotka zve\u0159ejn\u011bn\u00e1 u\u017eivatelem Socialsharks (@zraloci), <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-05-26T13:41:02+00:00\">Kv\u011b 26, 2016 v 6:41 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><br \/>\n<\/center><br \/>\nPrvn\u00ed \u010d\u00edsla budi\u017e zdvi\u017een\u00fdm prstem pro firmy, jejich\u017e c\u00edlov\u00e1 skupina se nach\u00e1z\u00ed ve v\u011bku do \u010dty\u0159iadvaceti let. Snapchat je pro v\u00e1s zat\u00edm mo\u017en\u00e1 velkou nezn\u00e1mou, va\u0161i z\u00e1kazn\u00edci u\u017e na n\u00ed ale pravd\u011bpodobn\u011b jsou.<\/p>\n<h3 style=\"text-align: justify;\">Snapchat je esenc\u00ed \u017eivota<\/h3>\n<p>To, co vlo\u017e\u00edme na Facebook a Instagram, je \u010dasto to nejlep\u0161\u00ed z n\u00e1s. N\u00e1\u0161 dokonal\u00fd ob\u011bd ve skv\u011bl\u00e9 restauraci \u010di drah\u00fd d\u00e1rek k narozenin\u00e1m. Snapchat je \u017eivot v kapse. B\u011b\u017en\u00e1 rann\u00ed sn\u00eddan\u011b, porada v pr\u00e1ci, nuda ve \u0161kole. Obtisk toho, co d\u011bl\u00e1me dnes a denn\u011b. S\u00ed\u0165, na kter\u00e9 i \u017eivoty mlad\u00fdch a \u00fasp\u011b\u0161n\u00fdch lid\u00ed n\u00e1hle vypadaj\u00ed \u00fapln\u011b b\u011b\u017en\u011b.<\/p>\n<p>P\u0159irozenost Snapchatu dod\u00e1v\u00e1 tak\u00e9 fakt, \u017ee se v n\u011bm zat\u00edm nevyskytuj\u00ed \u017e\u00e1dn\u00e9 reklamy ani algoritmus p\u0159\u00edsp\u011bvk\u016f v My Stories. M\u016f\u017eeme pochopiteln\u011b spekulovat, jak dlouho to t\u00e9to progresivn\u00ed s\u00edti vydr\u017e\u00ed a za jak dlouho se z n\u00ed stane tak\u0159\u00edkaj\u00edc \u201cdruh\u00fd Instagram\u201d. Pr\u00e1v\u011b te\u010f jde v\u0161ak o tu nejosobn\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165, kter\u00e1 nen\u00ed jen mobile-first, ale dokonce mobile-only. A kdo chce b\u00fdt sv\u00e9mu z\u00e1kazn\u00edkovi co mo\u017en\u00e1 nejbl\u00ed\u017e, m\u011bl by na n\u011bj mluvit prost\u0159ednictv\u00edm Snapchatu.<\/p>\n<h3 style=\"text-align: justify;\">Motiv\u00e1tor pro impulzivn\u00ed n\u00e1kupy<\/h3>\n<p>Kdy\u017e rozjedete sout\u011b\u017e na Facebooku, nikdy nelze o\u010dek\u00e1vat okam\u017eit\u00e9 v\u00fdsledky. Ne\u017e se p\u0159\u00edsp\u011bvek uk\u00e1\u017ee va\u0161im fanou\u0161k\u016fm na zdi, ne\u017e zapnete reklamu &#8211; rozjezdy tam zkr\u00e1tka tak trochu trvaj\u00ed. Ano, Facebook je po\u0159\u00e1d skv\u011bl\u00fdm pomocn\u00edkem pro dlouhodob\u00e9 z\u00e1le\u017eitosti. Pro ty okam\u017eit\u00e9 v\u0161ak nem\u00e1 Snapchat konkurenci.<\/p>\n<p>I v na\u0161\u00ed p\u0159\u00edpadov\u00e9 studii jsme host\u016fm uk\u00e1zali p\u0159\u00edklad, kterak sout\u011b\u017e na Snapchatu \u201cbigshockcz\u201d vedla k impulzivn\u00edm n\u00e1kup\u016fm. R\u00e1no jsme fanou\u0161k\u016fm zadali \u00fakol, aby mezi druhou a t\u0159et\u00ed hodinou odpoledn\u00ed poslali svou fotku s plechovkou Big Shock!. B\u011bhem \u010dty\u0159 dn\u00ed n\u00e1m p\u0159i\u0161lo 248 sout\u011b\u017en\u00edch snap\u016f s t\u00e9m\u011b\u0159 p\u011bti sty produkty Big Shock!. \u010casov\u00e9 omezen\u00ed Snapchatu fanou\u0161ky motivuje. A nut\u00ed ut\u00edkat do obchodu a popadnout prvn\u00ed dostupnou plechovku.<br \/>\n<center><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"cs\"><p>\nNa <a href=\"https:\/\/twitter.com\/hashtag\/Snapujem?src=hash\">#Snapujem<\/a> jsem mluvil o tom, jak jsme na Snapchatu obsadili energe\u0165\u00e1k Big Shock! do hlavn\u00ed role. <a href=\"https:\/\/t.co\/8PXP0gGx0N\">https:\/\/t.co\/8PXP0gGx0N<\/a><\/p>\n<p>\u2014 Daniel Krasny (@vnimatKrasu) <a href=\"https:\/\/twitter.com\/vnimatKrasu\/status\/735890201076224000\">26. kv\u011btna 2016<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><\/center><\/p>\n<p style=\"text-align: justify;\">Snapujem byla jednozna\u010dn\u011b skv\u011bl\u00e1 akce. Krom\u011b p\u0159\u00edpadov\u00fdch studi\u00ed a praktick\u00fdch tip\u016f, jak nejl\u00e9pe ovl\u00e1dnout tuto zat\u00edm trochu nehmatatelnou soci\u00e1ln\u00ed s\u00ed\u0165, jsme se s hosty i p\u0159edn\u00e1\u0161ej\u00edc\u00edmi shodli v jedn\u00e9 v\u011bci: Snapchat bude brzy velk\u00fd. A dost mo\u017en\u00e1 si za rok touto dobou budeme p\u0159ipadat zvl\u00e1\u0161tn\u011b, \u017ee jsme p\u0159ed p\u00e1r m\u011bs\u00edci po\u0159\u00e1dali konference kv\u016fli n\u011b\u010demu takto b\u011b\u017en\u00e9mu. \u017de je\u0161t\u011b nejste na Snapchatu? Tak to napravte! Budoucnost soci\u00e1ln\u00edch s\u00edt\u00ed m\u00e1 tvar ducha ve \u017elut\u00e9m poli. A byla by \u0161koda si ho nechat ulet\u011bt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V kr\u00e1sn\u00fdch kancel\u00e1\u0159sk\u00fdch prostor\u00e1ch \u010desk\u00fdch v\u00fdvoj\u00e1\u0159\u016f SRTV se 26.5. odehr\u00e1la akce Snapujem, prvn\u00ed \u010desk\u00e1 konference o Snapchatu. Prezentovali jsme na n\u00ed na\u0161i p\u0159\u00edpadovou studii Big Shock! na Snapchatu aneb Kdy\u017e je produkt hrdinou a s chut\u00ed si poslechli o postupech a v\u00fdsledc\u00edch Coca-Coly, Milky \u010di Mattoni. P\u0159\u00edjemn\u00e9 odpoledne v hlavn\u00ed roli s nejprogresivn\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[6],"tags":[78,79],"class_list":["post-1063","post","type-post","status-publish","format-image","hentry","category-novinky","tag-snapchat","tag-snapujem","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/comments?post=1063"}],"version-history":[{"count":0,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/posts\/1063\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/media?parent=1063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/categories?post=1063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialsharks.cz\/blog\/wp-json\/wp\/v2\/tags?post=1063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}